Erin Hiemstra of Apartment 34 on Transitioning From Blogging to Interior Design

 

Love interiors but not sure how to turn your passion into a career?

Come listen to my conversation with Erin Hiemstra who followed her passion for interiors and has gone from creating a popular design blog, Apartment 34, to now launching and co-running an interiors business, Studio Trovato.

She shares how she set up her first design business, got those all-important first clients and charges for her services. 


Want to create a wildly successful creative business? Come join my free (this time!) course Design & Grow Your Dream Creative Business. Register now to get started today!


THIS EPISODE FOCUSES ON

  • How Erin’s blog Apartment 34 came to be

  • How this space became a creative community & passion for Erin

  • Her career & business growing organically

  • How Erin approaches content creation

  • Buying her home in San Francisco and the design & renovation process

  • How the blog industry has changed over the years

  • Starting her business Studio Trovato with Jeanne Chan

  • The importance of learning on the job

  • Getting their first clients

  • How her personal style has evolved over the years

  • How Erin uses Instagram & posting when inspiration strikes

  • Organising your day for productivity & inspiration

 

FEATURED ON THIS EPISODE

Podcast production: Yaga Media

 
Natalie Walton